Privacy Policy

1. Responsible Party

This website is operated from Germany. For the responsible party's full contact details, please see our Impressum. You can reach us at [email protected].

2. Introduction

TrendsNow.live ("we", "our", or "us") operates the website trendsnow.live. This Privacy Policy explains how we collect, use, and protect information when you visit our website.

3. Information We Collect

We may collect the following types of information:

• Automatically collected data: IP address, browser type, device information, pages visited, and time spent on pages
• Cookies and similar technologies: We use cookies to improve your experience and for analytics purposes
• Location data: Approximate geographic location based on IP address to show region-relevant content

4. How We Use Your Information

• To provide and improve our services
• To personalize content based on your region
• To analyze website usage and trends
• To display relevant advertisements

5. Legal Basis for Processing (Art. 6 GDPR)

We process your data based on the following legal grounds:

• Consent (Art. 6(1)(a) GDPR): For advertising cookies and analytics - you can withdraw consent at any time via our cookie settings
• Legitimate Interest (Art. 6(1)(f) GDPR): For essential website functionality, security, and fraud prevention
• Contract Performance (Art. 6(1)(b) GDPR): For providing our services to you

6. Hosting and Server Logs

Our website is hosted on AWS (Amazon Web Services) infrastructure via AWS Amplify. When you visit our website, the following data is automatically collected in server logs:

• IP address
• Date and time of access
• Requested URL
• Browser type and version
• Operating system
• Referrer URL

This data is processed based on our legitimate interest (Art. 6(1)(f) GDPR) in ensuring website security and stability. Server logs are automatically deleted after 7 days.

7. Third-Party Services

We use the following third-party services:

• Google AdSense: To display advertisements. Google may use cookies to serve ads based on your prior visits. You can opt out at Google Ads Settings
• Google Analytics (GA4): To understand how visitors use our site. Only activated with your consent.
• AWS Amplify/CloudFront: For hosting and content delivery

We have entered into Data Processing Agreements (DPAs) with these providers where required.

8. Imprint Address Service (Impressum-Privatschutz)

We use the services of IMPRESSUM-PRIVATSCHUTZ GmbH, Ludwig-Erhard-Str. 18, 20459 Hamburg, for managing postal correspondence sent to our business address. This provider offers a secure and reliable postal address for our project (e.g., imprint, privacy policy, cancellation policy, and other areas where required).

This constitutes our legitimate interest within the meaning of Art. 6(1)(f) GDPR. We have concluded a Data Processing Agreement (DPA) with Impressum-Privatschutz and fully implement the strict requirements of German data protection authorities when using this service.

For more information about data protection at Impressum-Privatschutz GmbH, visit: Impressum-Privatschutz Privacy Policy

9. International Data Transfers

Some of our third-party service providers, including Google and AWS, are based in the United States. When your data is transferred to the US, it is protected by appropriate safeguards including:

• EU-US Data Privacy Framework (DPF): Google LLC is certified under the DPF
• Standard Contractual Clauses (SCCs): Approved by the European Commission

For more information about Google's data practices and DPF certification, visit: Google Privacy Policy

10. Cookies

We use cookies and similar tracking technologies. Types of cookies we use:

• Essential cookies: Required for the website to function
• Analytics cookies: Help us understand how visitors interact with our site
• Advertising cookies: Used to deliver relevant advertisements

You can control cookies through your browser settings or manage your preferences below:

11. Your Rights (GDPR/CCPA)

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Request correction or deletion of your data
• Object to or restrict processing of your data
• Withdraw consent at any time
• Lodge a complaint with a supervisory authority

12. Data Retention

We retain data for the following periods:

• Server logs (IP addresses): 7 days
• Analytics data: 26 months
• Advertising cookies: Up to 13 months (set by Google)

After these periods, data is automatically deleted or anonymized.

13. Children's Privacy

Our website is not intended for children under 16. We do not knowingly collect personal information from children.

14. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.

15. Contact Us

If you have questions about this Privacy Policy, please contact us at [email protected]